src: alt: title:

<img src="" alt="" title="" />

<div id="example">
    <img data-bind="attr: { src: imageSrc, alt: imageAlt, title: imageTitle }" />

    <label>src:<select data-text-field="name" data-value-field="url" data-bind="source: food, value: imageSrc" ></select></label>
    <label>alt:<input type="textbox" data-bind="value: imageAlt" /></label>
    <label>title:<input type="textbox" data-bind="value: imageTitle" /></label>
</div>
        

var viewModel = kendo.observable({
    imageSrc: null,
    food: [
        { name: "Mishi Kobe Niku", url: "../../content/web/foods/9.jpg" },
        { name: "Chef Anton's Cajun Seasoning", url: "../../content/web/foods/4.jpg" },
        { name: "Queso Manchego La Pastora", url: "../../content/web/foods/12.jpg" },
    ],
    imageAlt: "Alt attribute value",
    imageTitle: "Title attribute value"
});

viewModel.imageSrc = viewModel.food[0].url;

kendo.bind($("#example"), viewModel);